How to do things with a keyword: a cross-cultural analysis of the meanings and functions of ‘values’ on Twitter
Article / Journal
Author(s) / editor(s):
Avishai Green et al
Year: 2026
Language(s): English
Abstract:
This study analyzes 15 million tweets in English, German, Italian, Japanese, and Korean to examine how people use the term values. It finds that the term expresses personal preferences, marks political boundaries, and manages social relationships. Although its contexts vary across languages, values generally supports identity formation and protects claims from criticism rather than promoting deliberation.
https://doi.org/10.1080/1369118X.2026.2633222
Post created by: Virginia Signorini