Weapon, wonder or both? Political framings of AI in global north and south media

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Article / Journal

Author(s) / editor(s):
Bárbara Maria Farias Mota

Year: 2026

Keywords: political framing of AI, global media discourse, digital governance
Language(s): English

Abstract:
This comparative study of 6,829 news articles (2010–2024) from 12 newspapers in Europe, North America, Africa, and Asia/Oceania shows how mainstream media politically frame AI as a governing and power‑shaping infrastructure. Using topic modelling and sentiment analysis, it identifies three phases of coverage (incipient, crisis‑driven politicisation, and exponential acceleration) and fifteen thematic frames, led by “Social Media and Tech Impact,” “Technology and the Digital Economy,” and “China–US Relations and Trade.” Media in the Global North are more pessimistic (41.7% negative headlines), while outlets in the Global South are more optimistic (51.5% positive headlines). The findings highlight how AI narratives are structured by geopolitical conflict, unequal technological power, and divergent risk perceptions, underscoring the need for fair, transparent, and ethical AI regulation.

https://doi.org/10.1080/1369118X.2026.2691775

Post created by: Virginia Signorini

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