Exploring Whitexicans’ Narratives of Europeanness in the Postdigital Field of Action

Chapter

Author(s) / editor(s):
Yolanda López García

Year: 2025

Language(s): English

Abstract:
This chapter explores the construction of narratives surrounding Europeanness, skin colour, and multilingualism of the public Instagram account @the_whitexicans and discusses how dominant imaginaries of coloniality and Mexicanness are reconfigured in the postdigital field of action. Whitexican is a neologism used to refer to “white Mexicans”. However, the term is related to (biological) phenotypes in a limited sense. Moreover, it reveals socialized categories that highlight various forms of discrimination, including racism. The case of the whitexican illustrates the intertwining of the online and offline fields of action via social networking sites, by showing how deep social divisions are reconfigured in the postdigital age through practices of mocking, privilege, inequality, and discrimination. Yet while these interactions may contribute to challenging coloniality, they also reimagine what may be considered as Mexican.

https://doi.org/10.1515/9783839475324-015

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