Intercultural Communication in Improving the Competence of International Students on Instagram
Article / Journal
Author(s) / editor(s):
Henky Fernando
,
Ira Patriani
,
Julia Magdalena Wuysang
,
Julkarnaen
,
Leanne Morin
,
Yuniar Galuh Larasati
Year: 2025
Language(s): English
Abstract:
Intercultural communication disseminated on Instagram extends beyond visual content, encompassing culturally rich symbols that convey deep meanings. Despite its significance, this phenomenon has received limited scholarly attention. This study addresses this gap by examining intercultural communication practices on Instagram, focusing on language, culinary traditions, and performing arts content. Adopting a qualitative descriptive approach, the research explores how cultural elements are shared and represented through social media. The findings identify three primary contexts: (1) the use of native languages to introduce linguistic and cultural diversity; (2) the dissemination of traditional culinary content to reinforce cultural identity; and (3) the learning and sharing of traditional dance via Instagram as a strategy for preserving cultural heritage. These insights highlight Instagram’s role as an active, dynamic, and educational space for intercultural communication.
https://doi.org/10.35719/fenomena.v24i1.229
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