When AI meets intercultural communication: new frontiers, new agendas

Article / Journal

Author(s) / editor(s):
David Wei Dai , Zhu Hua

Year: 2024

Language(s): English

Abstract:
Artificial Intelligence (AI) is in the spotlight again. Earlier this year there was a widespread controversy over how Gemini, Google’s Gen AI model, generated images of German Second World War soldiers as people of colour. Google swiftly suspended Gemini’s image generation function and its chief executive Sundar Pichai, apologized for Gemini’s “completely unacceptable” conduct (The Guardian 2024). This is not the first time that AI, or more specifically, Generative AI (Gen AI) has attracted negative attention from the public. Ever since ChatGPT was first released in November 2022, debates, expectations, suspicions, and perturbations surrounding this technology have never ceased. At a head-spinning speed, we are seeing colleagues using AI to compose work emails, our favourite singers creating songs with their voices although they did not sing them, and our friends and family generating images and videos of themselves on social media in places where they have never been.

https://www.degruyterbrill.com/document/doi/10.1515/applirev-2024-0185/html

Post created by: interculture.de e.V.